New squishable icing sacks from Oreo and Hershey's raise the question: How many brand extensions is too many?
James Norton edits the Upper Midwestern food journal Heavy Table. He's also the coauthor of a book on Wisconsin's master cheesemakers. Follow CHOW on Twitter, and become a fan on Facebook.
Supertaster Daily: Pillsbury Cinnamon Rolls with Hershey's Icing
Hershey's Ice Cream
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