Taco Bell’s Loco Taco Could Be More Loco

By James Norton, published on Friday, March 9, 2012 / Edit Post

Doritos-based hard shell notwithstanding, the new Taco Bell Doritos Locos Tacos are a triumph of branding over flavor, declares Supertaster columnist James Norton.

James Norton edits the Upper Midwestern food journal Heavy Table. He's also the coauthor of a book on Wisconsin's master cheesemakers. For his Supertaster Daily videos, he samples offerings from supermarket aisles and fast-food menus. You can follow him on Twitter, fan him on Facebook, and subscribe to his YouTube channel.

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