The Case of Duff and the Wells Red Velvet Cake Ice Cream

What's Duff Goldman from Ace of Cakes doing on the side of a box of cut-rate Midwestern red velvet cake ice cream made by Wells Blue Bunny? Suptertaster columnist James Norton tastes the ice cream and commentates on the branding implications.

James Norton edits the Upper Midwestern food journal Heavy Table. He's also the coauthor of a book on Wisconsin's master cheesemakers. Follow CHOW on Twitter, and become a fan on Facebook.