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It wasn't the type of movie you'd think would start a movement. One part road-trip documentary and one part extended infomercial, Fat, Sick & Nearly Dead followed an avuncular, overweight Australian futures trader named Joe Cross as he traveled across America on a 60-day juice fast. He extolled the benefits of fruits, vegetables, and micronutrients, whipping out his juicer when speaking to the average, frequently fat, folks he met along the way. When the movie debuted in theaters last March, it quickly disappeared.
But then a funny thing happened. In July 2011, Fat, Sick was released on Netflix streaming, where it racked up 110,000 ratings in less than a month. And Breville, the Australian company whose juicers were featured in the film, saw its sales jump. "Over the Fourth of July weekend, I was looking at our website traffic, and it had tripled," recalls Rob Sheard, a brand director for the company. "I thought, 'What's going on?' It kept going from there, and by mid to late July, all of our [U.S.] retailers had sold out of our juicers."
At the end of the film, viewers are encouraged to visit Cross's Reboot Your Life website, where they can register to do their own juice fasts. The number is up to around 200,000, says Cross.
"The Netflix launch blindsided me," says Cross. He attributes its success in part to the simplicity of the film's message, which he sums up as, "Eat more fruits and vegetables and you're going to lose weight and be healthier and happier and live longer, and there's a possibility that if you do this on a consistent period you're going to get off meds."
The popularity of Cross and his message reflects just how far juicing has come from the not-too-distant past, when it was regarded as the province of health nuts, yogis, vegans, hippies, and the odd model or celebrity whose juice fast made the pages of Us Weekly. Now it has joined the ranks of the Atkins diet, yoga, and kale chips: outliers that went mainstream. But is it here to stay?
Fruit juice is a pit of sugar---fruit without the fiber. Just saying.
I saw this movie. It's Great! Every American should see this. They should show it in schools so children can get in tune with this whole concept. I wish this was around when i was younger. I'm no health food not by any means. I ate whatever I wanted whenever I wanted and not a good balanced diet I might add. The saying "You Are What You Eat" is true and not a myth. You may be fine eating a lot of...+READ
I saw this movie. It's Great! Every American should see this. They should show it in schools so children can get in tune with this whole concept. I wish this was around when i was younger. I'm no health food not by any means. I ate whatever I wanted whenever I wanted and not a good balanced diet I might add. The saying "You Are What You Eat" is true and not a myth. You may be fine eating a lot of Junk Processed Food when you're younger, but over time and as you get older, "It will Catch Up to You" and not in a good way. You'll have bad health and will be forced to change your diet or?
What you need to do is eat as Many Fruits and as you can a day and not a bunch of Junk Processed Food, sugar, or too much fat. You can eat Meat, Sugar and Sweets an things of this nature, just in moderation.
Juice!!! JUICE, JUICE!!! Eat lots of FRUITS and VEGETABLES, Whole Grains, WHOLE FOODS, NOT PROCESSED, not too much Sugar or White Flour. You be HEALTHY, have less medical Problems and live Longer. OTHERWISE???
http://new-york-2012.blogspot.com/2012/02/banana-berry-smoothie-in-morning.html-COLLAPSE
I compromised & added a giant greens and beet juice to my diet 2X per week. It's a far cry from a juice fast, but I felt more energetic and a little weight.
Seeing the movie made me go buy a juicer (had been considering it for a while). It was expensive but we really love what we get! We juice just once or twice a week but eat whole foods, and lots of vegetables the rest of the time anyway. Juicing is just a fast way for your body to absorb micro nutrients. So if you are healthy already, you don't need to juice fast all the time.
These people are going to be a lot fatter and sicker once they give up juice.
Nothing new under the sun -- after all Jack Lalanne promoted juicing for decades!
Dahweed I have seen both movies and Fat Siok is a lot more pleasant to swallow. In fact I saw Fat at a dinner and movie night at my local raw cafe while eating my fruit and veggies and drinking a vegan smoothie.
Aussies have a way of keeping things light. I liked what he said about being able to eat two meals a week of whatever you desire and still seeing tremendous benefits if you follow his...+READ
Dahweed I have seen both movies and Fat Siok is a lot more pleasant to swallow. In fact I saw Fat at a dinner and movie night at my local raw cafe while eating my fruit and veggies and drinking a vegan smoothie.
Aussies have a way of keeping things light. I liked what he said about being able to eat two meals a week of whatever you desire and still seeing tremendous benefits if you follow his dietary advice.
Thanks for posting this Rebecca. Like the funny vegan chef shorts here on chowhound this movie shows that you can eat really healthy and still have a sense of humor and not take yourself too seriously.-COLLAPSE
All juicers are not alike. Ms. Ansel is correct regarding juicers that remove most of the pulp or most of the juices you buy in a bottle that have the fiber removed. However, if you use a Vitamix or similar "blender-style" everything that goes in the container, including all the fiber, goes in the glass. Whole fruit, whole veggies, conveniently pulverized for you to suck down. I could never eat...+READ
All juicers are not alike. Ms. Ansel is correct regarding juicers that remove most of the pulp or most of the juices you buy in a bottle that have the fiber removed. However, if you use a Vitamix or similar "blender-style" everything that goes in the container, including all the fiber, goes in the glass. Whole fruit, whole veggies, conveniently pulverized for you to suck down. I could never eat as many veggies as I can drink! The variety is endless - somedays more fruit and no kale, some days more green. When CSA starts - every week will be a treat! What restrictions? Sensible dinner.-COLLAPSE
I recently saw "Fork over Knife" on Netflicks. It advocates a whole natural plant-based diet and avoiding/reducing dairy and meat. I'll have to watch this juicing one.
Juicing is ok I guess, but eating the whole plant would be better for you and cheaper since you don't have to buy a juicer. Once again, avoiding processed foods is also key. Modern science can turn any healthy food into tasty...+READ
I recently saw "Fork over Knife" on Netflicks. It advocates a whole natural plant-based diet and avoiding/reducing dairy and meat. I'll have to watch this juicing one.
Juicing is ok I guess, but eating the whole plant would be better for you and cheaper since you don't have to buy a juicer. Once again, avoiding processed foods is also key. Modern science can turn any healthy food into tasty poison, so even if you think you're eating well, you still be fat and miserable.-COLLAPSE
Admitting that some foods are just, well, simply better for you, if one restricts their calories, they lose weight.
All highly restricted diets tend to result in weight loss because there are only a handful of things you are allowed to eat.
If you were to eat nothing but pop tarts for 30 days you would lose weight, because by the third day you would be sick of pop tarts and would consume fewer calories than you normally do.