The lawsuit filed by Graffiti, an eclectic Indian-inspired restaurant helmed by Jehangir Mehta, against Graffit, a newer Spanish restaurant under Chef Jesùs Nùñez, has resulted in Graffit last week changing its name to Gastroarte. Apparently Mehta and company had finally had it with people who intended to dine at Graffiti calling them from the sidewalk outside of Graffit. The Upper West Side is not so close to East 10th Street, yet they claim they were losing business. The lawsuit reportedly even went so far as to ask that Graffiti could destroy any plates embossed with the name Graffit!
If cubicles and wlo are to be believed, some of the top items to order at Gastroarte are the tortilla española and the "not-your-average-egg." Avoid shellfish like scallops and lobster, the latter dismissed by rittergold as "so ridiculously overcooked that we left a few bites on the plate instead of spending the effort to chew them."
If you’d rather spend your dollars at three-year-old Graffiti, be forewarned that it’s petite, but beloved by hounds like bdurrett. Here’s what she liked there.
Graffiti [East Village]
224 E. 10th Street, Manhattan
212-677-0695
Gastroarte [Upper West Side]
141 W. 69th Street, Manhattan
646-692-8762
Businesses should take the time and money to research names to make sure there is no confusion or conflict. I am surprised Graffit actually thought that this would not be a problem. It cost them a whole lot more in the end. Don't be messin' with a former Next Iron Chef Contestant!!