Hey McDonald’s, What’s Peddled Cheese?

Published on Wednesday, February 3, 2010, by Sarah Perry / Edit Post

McDonald's in Canada has launched a line of food tied in to the Vancouver Olympics. One of the new menu items is the Parmagiana Chicken Snack Wrap, described by the company as "real peddled parmesan cheese and savoury marinara sauce, all wrapped with seasoned crispy or grilled chicken in a flour tortilla."

"Apart from the fact that the whole concept is nonsensical (psuedo-Italian ingredients wrapped up in a ... tortilla? whatever), has anyone come across the term 'peddled' before in relation to parmesan?" asks dxs. "I can't find references to it anywhere."

"It is totally made up," says kayehm. "No such thing as peddled parmesan. McD's can not afford to put real parmesan in their food—so they made up something to make the fake (avec filler) parmesan sound more impressive."

"Perhaps Mr. Ronald McDonald purchased the aforementioned formaggio from a wizened old Italian peddler man," speculates adamshoe, while Sam Fujisaka says it's just "a polite way to say 'pimped' parmesan."

Discuss: Anyone heard of 'peddled parmesan cheese'??

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POST A COMMENT |3 Comments

COMMENT

  • http://www.mcdonalds.ca/NutritionCalculator/index_en.html

    OK! Go to this link, select "Lunch/Dinner Sandwiches" on the LEFT
    Select "Parmesan Grilled Chicken Sandwich Wrap", or the "Crispy" one (NOTE: these are the only 2 items displayed as a bag, rather than with a photo, and are 6 clicks of the mouse up from the bottom, so maybe just zip to the end then click 6 times to get to the bags)
    ...+READ

    http://www.mcdonalds.ca/NutritionCalculator/index_en.html

    OK! Go to this link, select "Lunch/Dinner Sandwiches" on the LEFT
    Select "Parmesan Grilled Chicken Sandwich Wrap", or the "Crispy" one (NOTE: these are the only 2 items displayed as a bag, rather than with a photo, and are 6 clicks of the mouse up from the bottom, so maybe just zip to the end then click 6 times to get to the bags)
    Then, drag the item to your virtual tray (directly below the displayed items)
    Finally, click on the tiny "i" in column one, (to the right), with the sodium & calories, etc.

    Surprisingly, the marinara isn't that bad (content, not taste-testing, folks! '-)

    The "grilled chicken portion" is downright scary! "silicon dioxide", anyone? (SEE: http://en.wikipedia.org/wiki/Silicon_dioxide for this "most abundant mineral on earth" / "common additive in the production of foods, where it is used primarily as a flow agent in powdered foods, or to absorb water in hygroscopic applications"... _SAND_

    http://www.pacifichealth.com/gras_list.htm lists the sodium aluminum sulfate in the tortillas as GRAS (Generally Recognized As Safe, per FDA), though this site disagrees (and is quite interesting, http://www.viewzone.com/alzheimers.html

    Finally listed is, "Shaved Parmesean" with ingredients beyond reproach. I found the spelling "Chicken Parmesan" to be suspect and fully anticipated encountering something similar to the horrendous explanation for the "chicken portion", but no. It seems the "peddled cheese" is A-OK.

    If caged & forced, I'd eat the "peddeled cheese & marinara" - the tortillas & "chicken portion" I'd use to craft a sand & aluminum weapon '-)-COLLAPSE

  • Apparently, it's feed for ingesting prior to the crème brûlée crunch McFlurry and S’mores pie.
    Lest you presume I jest:

    http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20091216_184743_9808

  • This is a standard marketing technique. When legally bound to tell the truth, make up a word! (I love it!)
    I noticed this technique as a kid when the suave & sexy Ricardo Montalban was hawking luxury cars. I think it was Johnny Carson who was interviewing him & got him to admit that it was a bullsh*t term! It was very funny and that episode taught me a lot; I am in marketing today.
    BTW,...+READ

    This is a standard marketing technique. When legally bound to tell the truth, make up a word! (I love it!)
    I noticed this technique as a kid when the suave & sexy Ricardo Montalban was hawking luxury cars. I think it was Johnny Carson who was interviewing him & got him to admit that it was a bullsh*t term! It was very funny and that episode taught me a lot; I am in marketing today.
    BTW, I would't eat at McDonalds on a bet. Yuk!-COLLAPSE