Flurt Enters the Frozen Yogurt Fray

A promising new entry in New York’s escalating frozen yogurt swirl-off is Flurt, which has two Manhattan shops and counting. It’s in the same mold as the fast-multiplying Pinkberry, serving a fat-free, lightly sweetened product with actual yogurt tartness. Fans insist it’s better: creamier and smoother in texture than Pinkberry’s. Toppings include diced fruit (berries, pineapple, banana, kiwi, mango, etc.), coconut, mochi, and a couple of breakfast cereals.

luvtosnack, following the server’s advice, tried blueberry, banana, and Cap ’n Crunch and “absolutely loved it … the combo rocked!! As soon as i finished it, i wanted more.” windycity grabbed a cup to go, intending to add her own berries at home. Didn’t happen. “Could not stop eating the thing as I was walking. ... Walk, bite, smooth creamy tangy melting in mouth. Damn, I finished it before I got home.”

lfjacob puts in a word for the Yolato minichain, which serves soft-serve frozen yogurt—with fruit and grain toppings—alongside gelato, sorbets, and other cold stuff. “It is absolutely delicious,” she swears.

The yogurt avalanche continues in Murray Hill, where another newcomer, Berrywild, has just opened. No reports yet.

Hounds have long loved Frogurt brand frozen yogurt, served at Bloomingdale’s 40 Carrots café and a few other places around town. 40 Carrots is still in business, but don’t look for it in its old lower-level space near the subway station. Last month it moved upstairs to roomier quarters on the seventh floor. Same nice creamy Frogurt, though.

Flurt [Gramercy]
284 Third Avenue (between E. 22nd and 23rd streets), Manhattan
212-777-6177
Location

Flurt [Battery Park City]
300 Albany Street (entrance on South End Avenue between Albany and Rector), Manhattan

Yolato [Greenwich Village]
120 MacDougal Street (between Bleecker and W. Third streets), Manhattan
212-228-6303

Yolato [Upper West Side]
2286 Broadway (between W. 82nd and 83rd streets), Manhattan
212-580-1635

Yolato [Chelsea]
168 W. 27th Street (between Sixth and Seventh avenues), Manhattan
212-366-5960

Yolato [Bergen County]
725 River Road (near Russell), Edgewater, NJ
201-943-7799

Berrywild [Murray Hill]
427 Third Avenue (at E. 30th Street), Manhattan
212-686-5848
Location

40 Carrots [Midtown East]
In Bloomingdale’s, seventh floor, 1000 Third Avenue (at E. 59th Street), Manhattan
212-705-3085
Location

Board Link: Flurt Frozen Yogurt