"The Great Beer Recipe" Challenge

Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. CONTEST IS OPEN TO
LEGAL RESIDENTS OF THE UNITED STATES (EXCEPT CALIFORNIA), INCLUDING THE
DISTRICT OF COLUMBIA, WHO ARE AT LEAST 21 YEARS OF AGE OR OLDER IN STATE OF
RESIDENCE ON DATE OF ENTRY. VOID IN CALIFORNIA, PUERT RICO, ALL US
TERRORITORIES AND POSSESSIONS AND WHERE PROHIBITED BY LAW.

Sponsor, Administrator & Prize Provider: CBS Interactive
Inc. ("CBSI"), 1401 W. Cypress Creek Road, Suite 200, Fort
Lauderdale, FL 33309.

Contest Entities: CBSI and Blue Moon Brewing Company, 3602
Slide Road, Ste B-32E, Lubbock, TX 79414

1. Acceptance
of Official Rules. By entering The "Great Beer Recipe Challenge (the “Contest”) operated on the CBSI
Web site accessible at the domain “chow.com” (the “CBSI Service”), you (“you”
or the “Participant”) hereby accept and agree to these official rules (the
“Official Rules”) of this Contest, and the decisions of the Administrator in
connection with this Contest, whose decisions are final.

2. Eligibility. This Contest is offered and open to persons
who are: (a) Registered Users of the Chow Service (b) legal residents of the
United States including the District of Columbia (for purposes of these
Official Rules, California is expressly excluded) and © who are at least 21
years of age or older at the date of entry into this Contest. For purposes of
these Official Rules, "Registered User" means a person who has
successfully completed the registration form and has obtained a User Identification
("ID") and associated password ("Password") on Chow.com.

If you are not a Registered User you may become a Registered
User and obtain an ID and a Password by completing the Chow Service
registration form by going to chowhound.chow.com/bluemoon and clicking on the
"Sign up" link at the top of the page. There is no fee or charge to
become a Registered User.

Employees, independent contractors and directors, and their
immediate family members, of the Contest Entities and their parents, affiliated
and subsidiary companies, advertising and promotion agencies and legal and
financial advisors or employees of alcohol beverage retailers and distributors
are not eligible to participate in this Contest. For purpose of the foregoing,
“immediate family” mean parents, spouses, children, siblings or any members of
the same households of such employees and directors. This Contest is void in
California, Puerto Rico, all US territories and possessions and where
prohibited by law.

3. Promotion Period. The promotion period (the
"Promotion Period") begins on July 1, 2011 at 12:00:01 AM ET and ends
on at 2:59:59 PM ET on September 1, 2011. Contest entry period (the “Entry
Period”) begins on July 1, 2011, at 12:00:01 AM ET and ends at 2:59:59 PM ET
August 19, 2011. The voting period (the "Voting Period") begins on
July 1, 2011 at 12:00:00 PM PT/3:00:00 PM ET or as the Recipe Entries (as
defined below) are posted on the CBSI Service, and ends at 11:59:59 AM
PT/2:59:59 PM ET on August 25, 2011.

4. To participate: Go to the chow.com Service and submit an
original recipe (the “Recipe Entry”), of no more than 500 words in length. The
Recipe Entry must be an original creation of the Participant, must use any
brand of Blue Moon beer as a recipe ingredient (“Product”), and must list all recipe
ingredients with specific flavors and exact measurements, complete preparation
directions including baking/cooking time and temperature, and cooking equipment
with specific size and/or dimensions. The Recipe Entry must be in keeping with
Sponsor’s image and may not be offensive, as determined by judges in their sole
discretion, nor can it defame or invade publicity rights or privacy rights of
any person, living or deceased, or otherwise infringe upon any person’s
personal or proprietary rights or copyrights. The Recipe Entry must be in
English and must be an original creation of the Participant. Recipe Entries
submitted must be suitable for presentation in a public forum, in the sole
determination of Contest Entities. Contest Entities reserve the right to
reproduce the Recipe Entries in full or edit and enhance the recipe at their
discretion. Recipe Entries will not be returned to Participants. Administrator
will not be responsible for lost, stolen or misplaced entries.

Participants, by sending your Recipe Entry, you give the
Contest Entities a perpetual, sub-licensable, unconditional, transferable,
worldwide, royalty free license to reproduce, encode, store, modify, edit,
copy, transmit, post, broadcast, display, publish, publicly perform, adapt,
exhibit and/or otherwise use or reuse (without limitation as to when or the
number of times used) the Recipe Entry on the chow.com Service,
bluemoonbeer.com and/or any media, format or medium for any purpose, without
limitation, and without additional review, compensation to, or approval from
the Participant, except as prohibited by law. Contest Entities are authorized
to use the Recipe Entries as they see fit, including but not limited to, usage
in advertising, promotions and point-of-sale materials.

The Prize Winner(s) will be selected by a combination of
public voting and judging. The recipes will be posted on the website, as they
are submitted, for the general public to vote on. The voting will start at
12:00:00 PM PT/3:00:00 PM ET on July 1, 2011 at 12:00:00 PM PT/3:00:00 PM ET or
as the Recipe Entries (as defined below) are posted on the CBSI Service, and
ends at 11:59:59 AM PT/2:59:59 PM ET on August 25, 2011. The three (3) Recipe
Entries that receives the highest vote totals will then be judged as specified
below and a Grand Prize winner selected. The judges will select the remaining
runner-up winners based on the criteria as stated herein.The winners will be revealed
online on or about August 29, 2011. The Judges will be comprised of
representatives of the Contest Entities, whose decisions will be final and
binding in all respects and on all matters relating to this Contest.

5. Judging & Voting. Recipes will be posted online for
public vote. The three (3) Recipe Entries with the highest vote count will then
be tested by a panel of judges comprised of employees of CBS Interactive Inc.
(the “Judges”). The Judges will determine the Grand Prize winner based on the
criteria herein. The Judges will also evaluate the remaining recipes submitted,
to select the Runner-Up prize winners based on the following criteria: taste
(50%); creativity and originality (20%), ease of preparation (15%),
appropriateness to contest theme and good use of product (15%). In the event an
exact duplicate Recipe Entry is submitted, only the first such Recipe Entry
received will be considered. The Judges will select five recipes based on the
criteria stated herein and select three (3) runner-up Prize winners. For purposes of clarity, the Judges
will oversee the voting phases of the Contest. In the event an exact duplicate
Recipe is submitted, only the first such Recipe received will be considered.
All recipes must be submitted by the end of the Entry Period (2:59:59 PM ET on
August 19, 2011) in order to be eligible. Any recipe submitted after this
deadline will not be considered and will not be eligible for publication on the
Chow.com Service nor the prizes.

6. How to Enter. To enter this Contest, go to
chowhound.chow.com/bluemoon during the Entry Period and follow the instructions
to complete the Contest entry form, including, without limitation, submitting
your name, address, e-mail address, date of birth, phone number, your favorite
original Recipe Entry and hitting submit to be entered into this Contest. Limit
one Recipe Entry per person per day. User information will be verified through
a validated CBSI Service account.

7. Prizes.

Grand Prize. The Contest will award one grand prize (the
“Grand Prize”), that consists of a check for Two Thousand Dollars
($2000.00) 

Runner-up prizes: The contest will award three (3) Runner-up
prizes. Each runner-up prize consists of a check for One Thousand Dollars
($1,000.00).

Total Approximate Retail Value of all prizes to be awarded
is Five Thousand Dollars ($5,000).

8. Prize Restrictions. All other expenses relating to
acceptance of a Prize not explicitly stated herein, including but not limited
to, taxes, are the responsibility of a Prize Winner. The Prizes are
nontransferable. All income and other taxes are the sole responsibility of each
Prize Winner. No assignment, transfer, conversion to cash or cash redemption or
substitution of a Prize is permitted, except that Sponsor reserves the right to
substitute a Prize with a prize of comparable or greater value should a Prize
become unavailable. Prize is solely for Prize Winner’s use and may not be used
in conjunction with any other promotion. All other costs and expenses not
specified herein, if any, are the sole responsibility of each Prize Winner. All
prize details are at the sole discretion of the Contest Entities.

9. Prize Taxes. All federal, state local and other tax
liabilities arising from this Contest, including, without limitation, winning a
Prize, will be the sole responsibility of each Prize Winner.

10. Winner Notification. Judging of the Finalists’ Recipe
Entries will commence on or about August 19, 2011. Within 30 days of the date
of the Judges’ decision, the Prize Winner will be notified by e-mail and/or
phone that their Recipe Entry was selected to receive a prize. In the event
that there are, in the opinion of the Administrator, insufficient legitimate
entries to judge, Administrator reserves the right to select the Prize
Winner(s) from among all entries received utilizing the clear communication and
potential for taste judging component. A potential Prize Winner will be
notified by email and/or by phone. If the potential Prize Winner cannot be
reached after a reasonable effort has been made during (5) business days from
the first notification attempt, such person may be disqualified at the
discretion of the Administrator, with an alternate Prize Winner selected in
accordance with these Official Rules. Only two attempts for new alternates will
be conducted per Prize. If attempts fail, unclaimed Prize(s) will not be
awarded.

11. Affidavit of Eligibility/Liability Release and Publicity
Release. In order to receive a Prize, a potential Prize Winner will be required
to complete, execute and return an Affidavit of Eligibility/Liability Release,
and where lawful, a Publicity Release (collectively, the “Release Forms”)
within five (5) days of notification of winning. Failure to properly execute
and return Release Forms in a timely manner, or if a Prize notification or a
Prize is returned as non-deliverable, or if a Prize Winner is found not to be eligible
or not in compliance with these Official Rules, may result in disqualification
with an alternate Prize Winner selected in accordance with these Official
Rules.

12. Publicity Release Terms. Except where prohibited by law,
the Prize Winner’s acceptance of a Prize constitutes permission for the Contest
Entities to use a Prize Winner’s name, a winning recipe, photograph, likeness,
statements, biographical information, voice, and address (city and state)
worldwide and in all forms of media, in perpetuity, without further
compensation in connection with the Contest and identifying a Prize Winner.

13. Improper Conduct. Administrator, in its sole discretion,
may disqualify any Participant from participation in or use of any or all
portions of this Contest, and refuse to award a Prize, if Participant engages
in any conduct Administrator deems to be improper, unfair or otherwise adverse
to the operation of the Contest or detrimental to other Participants of the
Contest. Such improper conduct includes, without limitation, falsifying
personal information required during Participant registration or Prize claim,
plagiarizing and/or copying a published recipe, violating any term or condition
stated herein, accumulating entries through methods such as automated computer
scripts or any other programming techniques, allowing others to use
Participant’s personal information for the purpose of accumulating entries, or
intentionally trying to defraud, reverse engineer, disassemble or otherwise
tamper with the computer programs in connection with this Contest. Participants
agree that Administrator may void any part of a Prize that Participant may have
won and/or require the return of any part of a Prize that Participant may have
won as a result of such improper conduct. Participant further acknowledges that
any forfeiture of a Prize and/or return of the any part of a Prize shall in no
way prevent Contest Entities from pursuing other avenues of recourse such as
criminal or civil proceedings in connection with such conduct. WARNING: ANY
ATTEMPT TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS
CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN
ATTEMPT BE MADE, EACH OF THE CONTEST ENTITIES RESERVES THE RIGHT TO SEEK
DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON RESPONSIBLE FOR SUCH ATTEMPT TO
THE FULLEST EXTENT PERMITTED BY LAW.

14. Integrity of Contest. If, for any reason, the Contest is
not capable of running as planned by reason of infection by computer virus,
worms, bugs, tampering, unauthorized intervention, fraud, technical failures,
or any other causes which Administrator, in its sole opinion, believes could
corrupt or affect the administration, security, fairness, integrity or proper
conduct of this Contest, Administrator reserves the right at its sole
discretion to cancel, terminate, modify or suspend this Contest and select a
Prize Winner from entries received prior to the action taken or in such other
manner as Administrator may deem fair and appropriate.

15. Lost or Corrupted Entries. The Contest Entities, and
their parents, affiliated and subsidiary companies and advertising, marketing
and promotion agencies, assume no liability and are not responsible for, and
you hereby forever waive any rights to any claim in connection with, lost,
late, incomplete, corrupted, stolen, misdirected, illegible or postage due
entries or mail, if applicable; or for any computer, telephone, cable, network,
satellite, electronic or Internet hardware or software malfunctions,
unauthorized human intervention, or the incorrect or inaccurate capture of
entry or other information, or the failure to capture any such information. The
Contest Entities, and their parents, affiliated and subsidiary companies,
advertising, marketing and promotion agencies, are not responsible for any
incorrect or inaccurate information, whether caused by registration information
submitted by end users or tampering, hacking, or by any of the equipment or
programming associated with or utilized in this Contest, and assumes no responsibility
for any error, omission, interruption, deletion, defect, delay in operation or
transmission, communications line failure, theft or destruction or unauthorized
access to the Contest.

16. Damaged Property. Contest Entities, and their parents,
affiliated and subsidiary companies and advertising, marketing and promotion
agencies, assume no liability and are not responsible for, and you hereby
forever waive any rights to any claim in connection with, injury or damage to
any Participants or to any other person’s computer or property related to or
resulting from participating in this Contest or downloading materials from this
Contest.

17. Contest Errors. The Contest Entities, and their parents,
affiliated and subsidiary companies and advertising, marketing and promotion
agencies, assume no liability and are not responsible for, and you hereby
forever waive any rights to any claim in connection with, errors and/or
ambiguity: (a) in the Contest; (b) in any related advertising, marketing or
promotions of this Contest; and/or in these Official Rules. In the event of any
ambiguity(s) or error(s) in these Official Rules, Administrator reserves the
right to modify these Official Rules for clarification purposes or to correct
any such ambiguity or error(s) without materially affecting the terms and
conditions of the Contest.

18.  Prizes and
Prize Winners. The Contest Entities, and their parents, affiliated and
subsidiary companies, advertising, marketing and promotion agencies, assume no
liability and are not responsible for, and you/Participant hereby forever
waive/s any rights to any claim in connection with, the selection and
announcement of a Prize Winner, the distribution of a Prize, the
acceptance/possession and/or use/misuse of any part of a Prize and/or any injury
or damage to any Participant’s or third party’s person (including death) or
property related to or resulting from any part of a Prize or any part of this
Contest.

19. Release and Indemnity. Each Participant in this Contest,
including, without limitation, the Prize Winners, hereby release and agree to
hold harmless the Contest Entities and their parents, affiliates, subsidiaries,
advertising, marketing and promotion agencies and their respective directors,
officers, employees, representatives, agents and assigns from any and all
liability for any injuries, loss or damage of any kind to person, including
death, and property, arising in whole or in part, directly or indirectly, from
acceptance, possession, use or misuse of a Prize, the Recipe Entry submitted to
participate in this Contest and participation in any activity related to this
Contest.

20. Limitation of Liability. IN NO EVENT WILL THE CONTEST
ENTITIES, THEIR PARENTS, AFFILIATES, SUBSIDIARIES, RELATED COMPANIES, THEIR
ADVERTISING, MARKETING OR PROMOTION AGENCIES OR THEIR RESPECTIVE OFFICERS,
DIRECTORS, EMPLOYEES, REPRESENTATIVES, AGENTS AND ASSIGNS, BE RESPONSIBLE OR
LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT,
INCIDENTAL, CONSEQUENTIAL, SPECIAL OR PUNITIVE DAMAGES ARISING OUT OF THE
CONTEST, INCLUDING WITHOUT LIMITATION YOUR ACCESS TO AND USE OF THE CONTEST OR
THE DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM THE CONTEST. SOME
JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR
INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME
OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL
LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR
EXCLUSIONS.

21. Disclaimer of Warranties. THE CONTEST & PRIZES ARE
PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED,
INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT.

22. Identity Disputes. In the event of a dispute as to the
identity of a winner based on an email address, the winning entry will be
declared made by the Authorized Account Holder (as defined below) of the email
address submitted at time of entry. For purposes of these Official Rules,
“Authorized Account Holder” is defined as the natural person who is assigned to
an email address by an Internet access provider, online service provider or
other organization (e.g., business, educational, institution, etc.) that is
responsible for assigning email addresses for the domain associated with the
submitted email address.

23. Binding Arbitration. Participants waive all rights to
trial in any action or proceeding instituted in connection with these Official
Rules and/or this Contest. Any controversy or claim arising out of or relating
to these Official Rules and/or this Contest shall be settled by binding
arbitration in accordance with the commercial arbitration rules of the American
Arbitration Association. Any such controversy or claim shall be arbitrated on
an individual basis, and shall not be consolidated in any arbitration with any
claim or controversy of any other party. The arbitration shall be conducted in
the State of New York, in the City of New York, and judgment on the arbitration
award may be entered into any court having jurisdiction thereof.

24. Governing Law and Jurisdiction. This promotion is
governed by U.S. law and is subject to all applicable federal, state, local
laws and regulations. Void where prohibited by law. All issues and questions
concerning the construction, validity, interpretation and enforceability of
these Official Rules, or the rights and obligations of Participant and
Administrator in connection with this Contest, shall be governed by, and
construed in accordance with, the laws of the State of New York, U.S.A.,
without giving effect to the conflict of laws rules thereof, and any matters or
proceedings which are not subject to arbitration as set forth in Section 23 of
these Official Rules and/or for entering any judgment on an arbitration award,
shall take place in the State of New York, in the City of New York.

25. Winner List/Official Rules. For the name of the Prize
Winners send a self-addressed stamped envelope for receipt by September 30,
2011 to The "Great Beer Recipe Challenge c/o CBS Interactive, Inc. 1401
Cypress Creek Road, Suite 200, Fort Lauderdale, FL 33309. For Official Rules
send a self-addressed stamped envelope to the above address marked "Official
Rules: The "Great Beer Recipe Challenge Rules for receipt by September 1,
2011. Residents from VT may omit postage on the self-address envelope. The name
of the Prize Winners may, and Official Rules will, be posted on the chow.com
Service.

12. Publicity Release Terms. Except where prohibited by law,
the Prize Winner’s acceptance of a Prize constitutes permission for the Contest
Entities to use a Prize Winner’s name, a winning recipe, photograph, likeness,
statements, biographical information, voice, and address (city and state)
worldwide and in all forms of media, in perpetuity, without further
compensation in connection with the Contest and identifying a Prize Winner.

13. Improper Conduct. Administrator, in its sole discretion,
may disqualify any Participant from participation in or use of any or all
portions of this Contest, and refuse to award a Prize, if Participant engages
in any conduct Administrator deems to be improper, unfair or otherwise adverse
to the operation of the Contest or detrimental to other Participants of the
Contest. Such improper conduct includes, without limitation, falsifying
personal information required during Participant registration or Prize claim,
plagiarizing and/or copying a published recipe, violating any term or condition
stated herein, accumulating entries through methods such as automated computer
scripts or any other programming techniques, allowing others to use
Participant’s personal information for the purpose of accumulating entries, or
intentionally trying to defraud, reverse engineer, disassemble or otherwise
tamper with the computer programs in connection with this Contest. Participants
agree that Administrator may void any part of a Prize that Participant may have
won and/or require the return of any part of a Prize that Participant may have
won as a result of such improper conduct. Participant further acknowledges that
any forfeiture of a Prize and/or return of the any part of a Prize shall in no
way prevent Contest Entities from pursuing other avenues of recourse such as
criminal or civil proceedings in connection with such conduct. WARNING: ANY
ATTEMPT TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS
CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN
ATTEMPT BE MADE, EACH OF THE CONTEST ENTITIES RESERVES THE RIGHT TO SEEK
DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON RESPONSIBLE FOR SUCH ATTEMPT TO
THE FULLEST EXTENT PERMITTED BY LAW.

14. Integrity of Contest. If, for any reason, the Contest is
not capable of running as planned by reason of infection by computer virus,
worms, bugs, tampering, unauthorized intervention, fraud, technical failures,
or any other causes which Administrator, in its sole opinion, believes could
corrupt or affect the administration, security, fairness, integrity or proper
conduct of this Contest, Administrator reserves the right at its sole
discretion to cancel, terminate, modify or suspend this Contest and select a
Prize Winner from entries received prior to the action taken or in such other
manner as Administrator may deem fair and appropriate.

15. Lost or Corrupted Entries. The Contest Entities, and
their parents, affiliated and subsidiary companies and advertising, marketing
and promotion agencies, assume no liability and are not responsible for, and
you hereby forever waive any rights to any claim in connection with, lost,
late, incomplete, corrupted, stolen, misdirected, illegible or postage due
entries or mail, if applicable; or for any computer, telephone, cable, network,
satellite, electronic or Internet hardware or software malfunctions,
unauthorized human intervention, or the incorrect or inaccurate capture of
entry or other information, or the failure to capture any such information. The
Contest Entities, and their parents, affiliated and subsidiary companies,
advertising, marketing and promotion agencies, are not responsible for any
incorrect or inaccurate information, whether caused by registration information
submitted by end users or tampering, hacking, or by any of the equipment or
programming associated with or utilized in this Contest, and assumes no responsibility
for any error, omission, interruption, deletion, defect, delay in operation or
transmission, communications line failure, theft or destruction or unauthorized
access to the Contest.

16. Damaged Property. Contest Entities, and their parents,
affiliated and subsidiary companies and advertising, marketing and promotion
agencies, assume no liability and are not responsible for, and you hereby
forever waive any rights to any claim in connection with, injury or damage to
any Participants or to any other person’s computer or property related to or
resulting from participating in this Contest or downloading materials from this
Contest.

17. Contest Errors. The Contest Entities, and their parents,
affiliated and subsidiary companies and advertising, marketing and promotion
agencies, assume no liability and are not responsible for, and you hereby
forever waive any rights to any claim in connection with, errors and/or
ambiguity: (a) in the Contest; (b) in any related advertising, marketing or
promotions of this Contest; and/or in these Official Rules. In the event of any
ambiguity(s) or error(s) in these Official Rules, Administrator reserves the
right to modify these Official Rules for clarification purposes or to correct
any such ambiguity or error(s) without materially affecting the terms and
conditions of the Contest.

18.  Prizes and
Prize Winners. The Contest Entities, and their parents, affiliated and
subsidiary companies, advertising, marketing and promotion agencies, assume no
liability and are not responsible for, and you/Participant hereby forever
waive/s any rights to any claim in connection with, the selection and
announcement of a Prize Winner, the distribution of a Prize, the
acceptance/possession and/or use/misuse of any part of a Prize and/or any injury
or damage to any Participant’s or third party’s person (including death) or
property related to or resulting from any part of a Prize or any part of this
Contest.

19. Release and Indemnity. Each Participant in this Contest,
including, without limitation, the Prize Winners, hereby release and agree to
hold harmless the Contest Entities and their parents, affiliates, subsidiaries,
advertising, marketing and promotion agencies and their respective directors,
officers, employees, representatives, agents and assigns from any and all
liability for any injuries, loss or damage of any kind to person, including
death, and property, arising in whole or in part, directly or indirectly, from
acceptance, possession, use or misuse of a Prize, the Recipe Entry submitted to
participate in this Contest and participation in any activity related to this
Contest.

20. Limitation of Liability. IN NO EVENT WILL THE CONTEST
ENTITIES, THEIR PARENTS, AFFILIATES, SUBSIDIARIES, RELATED COMPANIES, THEIR
ADVERTISING, MARKETING OR PROMOTION AGENCIES OR THEIR RESPECTIVE OFFICERS,
DIRECTORS, EMPLOYEES, REPRESENTATIVES, AGENTS AND ASSIGNS, BE RESPONSIBLE OR
LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT,
INCIDENTAL, CONSEQUENTIAL, SPECIAL OR PUNITIVE DAMAGES ARISING OUT OF THE
CONTEST, INCLUDING WITHOUT LIMITATION YOUR ACCESS TO AND USE OF THE CONTEST OR
THE DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM THE CONTEST. SOME
JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR
INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME
OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL
LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR
EXCLUSIONS.

21. Disclaimer of Warranties. THE CONTEST & PRIZES ARE
PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED,
INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT.

22. Identity Disputes. In the event of a dispute as to the
identity of a winner based on an email address, the winning entry will be
declared made by the Authorized Account Holder (as defined below) of the email
address submitted at time of entry. For purposes of these Official Rules,
“Authorized Account Holder” is defined as the natural person who is assigned to
an email address by an Internet access provider, online service provider or
other organization (e.g., business, educational, institution, etc.) that is
responsible for assigning email addresses for the domain associated with the
submitted email address.

23. Binding Arbitration. Participants waive all rights to
trial in any action or proceeding instituted in connection with these Official
Rules and/or this Contest. Any controversy or claim arising out of or relating
to these Official Rules and/or this Contest shall be settled by binding
arbitration in accordance with the commercial arbitration rules of the American
Arbitration Association. Any such controversy or claim shall be arbitrated on
an individual basis, and shall not be consolidated in any arbitration with any
claim or controversy of any other party. The arbitration shall be conducted in
the State of New York, in the City of New York, and judgment on the arbitration
award may be entered into any court having jurisdiction thereof.

24. Governing Law and Jurisdiction. This promotion is
governed by U.S. law and is subject to all applicable federal, state, local
laws and regulations. Void where prohibited by law. All issues and questions
concerning the construction, validity, interpretation and enforceability of
these Official Rules, or the rights and obligations of Participant and
Administrator in connection with this Contest, shall be governed by, and
construed in accordance with, the laws of the State of New York, U.S.A.,
without giving effect to the conflict of laws rules thereof, and any matters or
proceedings which are not subject to arbitration as set forth in Section 23 of
these Official Rules and/or for entering any judgment on an arbitration award,
shall take place in the State of New York, in the City of New York.

25. Winner List/Official Rules. For the name of the Prize
Winners send a self-addressed stamped envelope for receipt by September 30,
2011 to The "Great Beer Recipe Challenge c/o CBS Interactive, Inc. 1401
Cypress Creek Road, Suite 200, Fort Lauderdale, FL 33309. For Official Rules
send a self-addressed stamped envelope to the above address marked "Official
Rules: The "Great Beer Recipe Challenge Rules for receipt by September 1,
2011. Residents from VT may omit postage on the self-address envelope. The name
of the Prize Winners may, and Official Rules will, be posted on the chow.com
Service.