The folks at Heineken must be really bored. The global beer behemoth has taken a swing at a tiny Swiss brew called Keineken, claiming the name infringes on Heineken’s brand. Swiss police seized 1,000 bottles of the stuff in response.
Well, sure, the names are similar, but how much damage could a locally brewed beer in Switzerland really do to Heineken’s worldwide juggernaut? One wonders if the real problem isn’t the meaning of the word keineken: It’s a German pun that apparently translates as “No Heineken.”
C’mon guys, that’s funny!
Image source: Flickr member leedsyorkshire under Creative Commons
Hmm. Swiss police seized 1000 bottles in Amsterdam? Unlikely. Turns out Amsterdam was the dateline on the AP article you cite and is the location of Heineken International, not where the action was taking place. Take heart, at least you didn’t write that Keineken was a pun in the Swiss language like the AP writer did.
optimal forager, you are correct, thanks for pointing that out. The error was introduced during the editing process. The line has been amended.
Deborah