Dan Mitchell of Slate plays an (astute) meta-media critic, going after writer Mya Frazier of Brandchannel.com for soggy reasoning in her critique of the new film Food, Inc. and the concept of “farmwashing.” The four-way interchange between industrial food makers, Food Inc., Brandchannel.com, and Mitchell makes for some good thought-provoking reading:
“The pendulum is swinging toward transparency,” argues Frazier, “and away from what’s always been advertising’s stock and trade: forged imagery and obfuscation.”
“She presents no evidence of this swinging pendulum,” replies Mitchell. “Surely, as she notes, more people are becoming more interested in where their food comes from and how it is made. But big food companies have shown little interest in helping them find out. Almost none of the companies featured in Food, Inc. agreed to talk to filmmaker [Robert] Kenner, despite his track record as a serious documentarian and not a producer of ‘screeds.’”
Image source: Flickr member Nicholas_T under Creative Commons
When I can meet, talk to and empathize with my food makers, I begin to see them as friends and authentic real people. When I take the time to understand their philosophy and the why’s and how’s behind what they are doing, I begin to build a real relationship and trust them, knowing their intentions are integral. The bottom line: why would I choose to eat something prepared without thought and loving intentions and imagine this food could ever really nourish my body or soul? Our food producers in North America need to be called into integrity alignment and be held responsible for what they are creating in our world. Food is meant to nourish us on all levels, not just fill us with emptiness. http://www.madewithlove.ca