Do you have a Clover in your town yet? There are only a few of these single-cup drip coffee brewers in the U.S. right now, but from Portland to Los Angeles, drip drinkers who’ve tried coffee brewed in the Clover are giving high-tech machine hearty huzzahs:
“It’s a remarkable machine …the closest approximation to the cupping ritual.”
“It’s a really great cup … There’s no bitterness, but it’s not stripped down either, and it’s got terrific finish.”
I know you’re lacing your coffee-machine-buying-shoes up so you can run right out and get one, but don’t. These machines are meant for a coffeehouse setting because —have I mentioned this yet? —they cost $11,000. At $1 to $2 per cup, your local coffeehouse will have to sell plenty of joe to amortize that cost.
Curious about how an $11,000 brewer makes a cup of coffee? Wake up and smell the video.
It’s a French press coffee maker that’s automated the process to allow serving lots of customers quickly, without having to carefully measure water temperature, time the extraction, and clean the thing out. Not exactly relevant to anybody who is making coffee at home.
$11,000? Hmmm… Listen. You may not know this because it hasn’t been made public yet, but several of New York City’s bridges are being privatized. Can you imagine owning a few shares of the beautiful, historic Brooklyn Bridge? Yes, you! Imaging how your nouveau riche friends, when showing off their $11,000 coffee brewer, find out that you actually bought the Brooklyn Bridge.
Please leave me your contact info, and I’ll be happy to tell you more about this thrilling, once-in-a-lifetime offer!
Actually, they describe it as a “vacuum press”, so it’s probably more like the $25 plastic-and-rubber Aeropress, just semi-automated. The Aeropress does make a heck of a cup of coffee.