Dairy Queen’s got a relatively new commercial out on the market touting its new popcorn shrimp. Perhaps you’ve seen it? It features two anthropomorphic computer-animated shrimp who have been joined in the holy union of matrimony.
SHRIMP WIFE: Hey, honey! Whaddya got there?
SHRIMP HUSBAND: Popcorn from Dairy Queen! Wanna try?
SHRIMP WIFE: Sure! Mmm! Hey … wait a second … this isn’t popcorn, you idiot … IT’S POPCORN SHRIMP!
SHRIMP HUSBAND: You know, I knew there was something familiar about it.
SHRIMP WIFE: Hold on. Where are the kids?
BOTH: AAAUGH!
Underlying assumption #1: Cannibalistic crustaceans really move product.
Underlying assumption #2: America wants to buy its seafood from a maker of third-rate ice cream products. Granted, America already buys its seafood from Red Lobster, but at least it’s got a relevant name.
Underlying assumption #3: You want to eat anthropomorphic shrimp babies and children, ensuring that they never attend another day of shrimp preschool or go back to Camp Arthopowanna, the tiny shrimp summer camp under the sea.
Congratulations to Dairy Queen on their wonderful new ad campaign!
I’m glad I’ve never seen it. How awful!! On the other hand, most commercials lately are either revolting or unintelligible.
Two syllables: Tivo.
I’m glad someone else is finally catching on. But what makes cannibalistic krill any different than a wedge of cheese dancing around the screen enticing you to eat it? Or a bottle of milk, or any other product? Perhaps infanticide is a little muddier than a presumably adult chicken with a death wish, but you get the idea. So what is it? Do consumers just have no respect for life?
…or do consumers have no connection to where food comes from?
It’s funny. I like lobster. The lobster at Red Lobster is watery. Black Angus has the best lobster in my area, seconded by Anthony’s Fish Grotto (which serves all local seafood, which beats out Red Lobster.)