The St. Paul Pioneer Press reports that, thanks to the selfless exertions of General Mills, you can now enjoy a whole new confluence of sugary cereal and content-free entertainment for young people.
Princess Fairytale Flakes are both pink and sugar-sweetened. Mickey Mouse Clubhouse Berry Crunch contains no actual berries. And Little Einstein Fruity Stars, like most sweetened cereals, are likely to actually measurably drag down the IQ of children who make the mistake of consuming them.
The new Disney-tied cereals are a mere $1.99 a box, a suspiciously low price that suggests that Disney is subsidizing the consumption of “lightly sweetened” whole-grain corn cereals in order to capture the attention of kids with their moribund creative properties (when’s the last time Mickey Mouse made you laugh? And who’s actually psyched to see a straight-to-DVD re-remake of public-domain fairy tale Cinderella?)
Just to be absolutely clear that no fun will actually be had by anyone involved in the cereal-making and -consumption process, Snow White and Cinderella are referred to by General Mills as “strong equities that need no introduction.”
Sounds like a trip to the Magic Kingdom in a bowl. Wheee!
One word… ICK! I don’t think I would have liked them even when I WAS a kid…
Not to be nasty, but like a lot of the posts here, this is hardly anything new: other variations on the super-cheap Disney cereals have been around at least since 2001 (with Winnie the Pooh and other characters). Their packaging was distinctly simple, just a portrait of the character’s face taking the entire box).
I tried them once when I couldn’t afford anything more (which I suppose is the point–there’s no shortage of sugary, nutritionally vacant boxes of marshmallows and whatnot with licensed characters peering straight at kids’ eye level, but most of them are upwards of $5 these days). They’re not organic muesli or anything noble, but I wouldn’t rate them any worse than Kix or many other popular kid cereals.
Taste-wise, what I tried was very muhc like Kix, which is totally comforting in that non-foodie, developmentally-regressive college student way.
anyone else waiting to see organic spaghetti-ohs?